Small Businesses Can Benefit From Mobile Device Marketing Strategies
Business Management Review |
To thrive in the mobile space, one must use marketing tactics uniquely formulated for the medium and the particular requirements of mobile users.
Fremont, CA: Best marketing drives where the consumers are, and if one has left the house anyway, say, in the last five years, they are aware everyone's on the internet. This is a model that shows no signs of changing. A recent study shows that about three-quarters of Internet users will be online only via smartphones by 2025. Therefore, they must transfer their money to the mobile market if someone wants to satisfy them.
Still, mobile marketing is an art and science of its own – as distinct from brick-and-mortar marketing as Candy Crush is from chess. To thrive in the mobile space, one will need to use marketing tactics uniquely formulated for the medium and the specific needs of mobile users. Here are four of the finest mobile marketing strategies a person can use to meet people where they live now.
Mobile consumers spend 80% of their time using smartphones, so app-based marketing is one of the most important marketing opportunities. However, suppose a company does not have a dedicated app.
In that case, one can still reach out to customers through services such as Google AdMob, which allows advertisers to put their advertisements on third-party apps. People can also utilize Facebook's Sponsored Post advertising, which appears on Facebook's mobile app as a component of users' news feeds.
In-Game Mobile Marketing
Technically, this falls under the category of common app-based marketing, but gaming is such a large part of the smartphone business that it deserves its category. The latest report reported that gaming accounts for 43% of all mobile users, with over 200 million players in the US alone, 56% playing more than ten days a week. So yeah, that's a lot of feasible eyeballs.
There are two prime types of mobile advertising: banners and video. Banner advertisements are very self-explanatory. Everybody has seen, and quickly closed, loads of banner advertising before. Gamers can notice one's ad on a loading screen or show it during the game. They are a moderately low-stress, low-return type of marketing, although they do increase the exposure of the basic brand.
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