Digital printing is suitable for small or medium-sized print operations; therefore, it can be better if users need to introduce new or customized products on a far shorter timetable.
Fremont, CA: Brand owners are constantly looking for new ways to innovate and how they manufacture their packaging. With recent developments in technology, digital printing has emerged as a powerful alternative to even more traditional printing methods.
Following are some of the key cons of digital printing for packaging: Let's look.
- Provide for Faster Turnaround
It allows for easy updates and corrections while avoiding most of the time-consuming setup required by traditional printing. For example, digital printers alter a digital file in a few clicks instead of creating a new plate for offset printing.
Digital printing is suitable for small or medium-sized print runs; therefore, it may be better if users need to introduce new or customized products on a far shorter timetable.
- Save on Costs for Low- and Medium-Volume Runs
Reduced setup time helps save money upfront. And since these are not huge orders, smaller businesses can afford to print without meeting higher and more expensive print thresholds that attend traditional printing.
- Make the Most of Variable Data Printing
Customizing packaging with variable data printing has provided businesses with new chances to engage with their clients in more personalized ways. In this aspect, digital printing is more agile than offset printing due to fewer moving parts. Users can make folding cartons to commemorate special occasions, honor loyal customers, or create regional packaging. It's a method of combining both packaging and marketing efforts.
- Implement Anti-Counterfeiting
By implementing overt and covert solutions on the packaging, digital printing helps protect business brands from counterfeiting. In addition, digital inks can create one-of-a-kind marks or micro text that is very hard to replace.
They will suggest digital printing whenever it's right for a particular brand. Still, they will not compel the organization to use or abandon older methods—experiment with digital in the most effective forms, including a short-run test or personalized print job.
