AI Getting Pull From Media And Entertainment Business
Business Management Review |
Artificial Intelligence (AI) offers a colossal opportunity to media and entertainment companies to face the present challenges in the industry and positively influence bottom-line efficiency and top-line revenue generation.
The media and entertainment industry, mainstreaming technology applications, has progressed radically. Media and entertainment firms require to place customer needs at the forefront in any decision-making. The expanded use of technologies is helping businesses to be customer-centric. Among those technologies, Artificial Intelligence (AI) primarily focuses on driving a better customer experience.
A subset of AI, deep learning deals with unstructured data, making it ideal for image, video, speech, and text analysis. Media houses depend on advanced data analytics using different parameters from the customer data, including demographics, trends, and market scenarios, to list a few.
Integrating AI-based content improvements into the offerings can enhance customer experience over the trigger, context, intention, and insight. AI, plus machine learning and natural language processing, permits turning insignificant user information into structured, meaningful data putting them into multiple categorized databases for the advantage of forms. As a result, it accelerates customer engagement and engages targeted content and higher monetization.
AI is also helping develop augmented and virtual reality content based on the context of gaming, movies, and events. The complete view of a live event is captured and enhanced using AI tactics to give viewers the feel of witnessing the event. It also assists in creating virtual reality sports events and the proactive engagement of viewers. AI is used in movies to conduct visual analysis that tracks sentiments and audio analysis of music and voice.
Besides, AI offers real-time customization, packaging, and content transmission, enriching the viewers’ experience. It also facilitates enhanced advertisement sales over targeted ad insertions. As a result, the digital billboard maximizes ad revenues from live entertainment events.
Certainly, AI and machine learning will push the media and entertainment industry with innovation and interactivity. Moreover, these innovations are poised to deliver the most significant benefits that will save the industry and improve the efficiency of its processes.
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